A new welcome for UZ Ghent
Entrance pavilion, UZ Ghent
A temporary entrance pavilion has served as the new face of UZ Ghent since March 2024. It is part of the Project U master plan, which includes the planning of a brand-new main building. Until that is completed, this pavilion brings all reception functions together in one central place – recognizable, functional, and accessible.
Facts about the project
- UZ Ghent
- Client
- Ghent, Belgium
- Location
A central gateway
The pavilion is strategically located near the visitor parking, bicycle parking, tram stop, and kiss-and-ride zone. Visitors arrive via a clear main axis that guides them directly to the forecourt. The design ensures smooth traffic flow: different streams do not intersect, and everyone can find their way intuitively.
Distinctive paving leads visitors to registration kiosks, reception desks, and consultation rooms. Large floor-to-ceiling windows let in abundant daylight and create an open atmosphere, while preserving visual connection with the campus. A red signal line – the building’s striking signature – naturally guides visitors toward their next destination.
Temporary architecture with lasting impact
Even though the building is temporary, it projects a strong identity. The clean design language and modular construction make it flexible in use. Open and enclosed zones alternate: public waiting areas are paired with discrete meeting rooms.
The red façade accents form a powerful contrast with the forecourt and give the pavilion its distinctive appearance. Every visitor immediately knows: this is where my journey through UZ Gent begins.
Focused on experience and comfort
The entrance pavilion isn’t just a functional solution – it’s a space where visitors feel welcome. Its open structure, abundant light, and logical orientation make first contact with the hospital less stressful. The layout supports the care process: from entering the forecourt to heading out for consultation or admission, the route follows a logical and calming sequence. This makes the pavilion a valuable link in the patient experience.
Built for today, ready for tomorrow
With the entrance pavilion, UZ Gent shows that temporary infrastructure can also be architecturally strong. The building currently plays a crucial role as the central reception point, but is also fully aligned with future plans. Once the new main building is completed, the pavilion can be dismantled or repurposed easily. In this way, this temporary structure contributes not only to current operations, but also to the campus’s flexibility in the future.
